/01
/01
What was hot
this year?
What was hot this year?
Trend-followers try this stuff next.
Trend-followers try this stuff next.
Dermaplaning
The exfoliating skin treatment that also shifts facial hair - was on the rise this year, with a +621% YoY increase in bookings.
Brow
lamination
If your quest for ‘strong brows’ is yet to run smooth, give lamination a try. The treatment that sets the brow hairs in place with two different solutions for a fluffy, ‘just-brushed’ look, has increased in bookings +465% YoY.
Tooth
jewellery
Is on the rise, with a +971% increase in 2019. This one got the office talking and, much like back in the 90s, tooth gems remain a real crowd-splitter.
Cryotherapy
A +40.5% increase in Cryotherapy. "Which one is that?" we hear you ask – well, it's a treatment that exposes the body to extreme cold in order to increase blood circulation, boost the immune system and reduce inflammation.
Dermaplaning
The exfoliating skin treatment that also shifts facial hair - was on the rise this year, with a +621% YoY increase in bookings.
Brow lamination
If your quest for ‘strong brows’ is yet to run smooth, give lamination a try. The treatment that sets the brow hairs in place with two different solutions for a fluffy, ‘just-brushed’ look, has increased in bookings +465% YoY.
Tooth jewellery
Is on the rise, with a +971% increase in 2019. This one got the office talking and, much like back in the 90s, tooth gems remain a real crowd-splitter.
Cryotherapy
A +40.5% increase in Cryotherapy. "Which one is that?" we hear you ask – well, it's a treatment that exposes the body to extreme cold in order to increase blood circulation, boost the immune system and reduce inflammation.
/03
/03
What's #trending?
What's #trending?
Our army of beauty obsessives at Treatwell HQ
predict the industry trends for 2020.
Our army of beauty obsessives at Treatwell HQ predict the beauty trends for 2020
Microbiome
The colony of bacteria, fungi and parasites on the skin’s surface. Or, an ‘ecosystem of microorganisms’, if we’re getting technical. We’ve all heard of ‘friendly bacteria’ and probiotics, but normally we’re talking about gut health and yogurt drinks. In 2020, skincare is taking a turn for the bacterial. Searches for microbiome increased +110% YoY on Google, as we looked for ways to keep our skin’s barrier healthy (and glowing, obviously).
Extreme lashes
The 60s are swinging back around in 2020 with bold lashes leading the way, bookings of lash extensions, as a category, were up by 36% YoY in 2019, but with Russian Lashes (the technique that adds up to 8 artificial lashes per natural lash) increasing in bookings by +794%, we think this is the one to keep an eye on.
Extreme lashes
The 60s are swinging back around in 2020 with bold lashes leading the way. Bookings of lash extensions, as a category, were up by 36% YoY in 2019, but with Russian Lashes (the technique that adds up to 8 artificial lashes per natural lash) increasing in bookings by +794%, we think this is the one to keep an eye on.
Big hair
Drama is not only reserved for lashes (or politics) in 2020 - spring’s catwalks saw gravity-defying hairstyles from Christopher John Rogers, Marc Jacobs and Julien d’Ys. Salon time was up too, with bookings for hair-styling up-dos and permanent waves up +82% YoY and +52% YoY respectively.
AR filters
Earlier in 2019, Instagram opened up SparkAR to the public – that meant users could create their own AR-filters. Soon came the ‘supermodel’ and blurred-out effects, prompting Instagram’s ban on filters that mimic plastic surgery. We expect to see more experiential filters leading the way next year, like Beauty3000 (a Treatwell favourite).
AR filters
Earlier in 2019, Instagram opened up SparkAR to the public – that meant users could create their own AR-filters. Soon came the ‘supermodel’ and blurred-out effects, prompting Instagram’s ban on filters that mimic plastic surgery. We expect to see more experiential filters leading the way next year, like Beauty3000 (a Treatwell favourite).
But there's more. For more data
and insights on what's to come,
download our full report here.
But there's more.For more data
and insights on what's to come,
download our full report here.
